Hebron to Hebron Challenge

I met two ladies in purple in Hay the other day, with the words "hebron2hebron challenge" on their t-shirts. They told me that they had come from Hebron House in Norwich, and they were heading for Hebron in Wales. They had five days to do it, by any means possible, and with no money.
They're doing it to raise funds for Hebron House, which is an all female, 10 bed, alcohol and drug rehabilitation centre.
They started off with a tractor ride out of Norwich, and they had just got to Hay after getting a lift from Worcester. They were invited onto local radio to talk about the challenge, and someone phoned in to offer them a lift - and the Baskerville Arms in Clyro had offered them beds for the night. So they were spending the rest of the day looking around Hay.
There's a story about them in the Eastern Daily Press, the local newspaper for the Norwich area.