Tuesday 23 September 2014

Building a Chocolate Factory

The window of the Wholefood Shop has got a display of bricks at the moment, which are built into a low wall using chocolate as the cement.
It's to illustrate an aspiration.
Nomnom chocolates are a Welsh company, who sell some of their (very nice) chocolate through the shop, and they want to build a chocolate factory.
They don't want to raise the money for the project by going to the banks. To quote their handout:
"This is an idea, an idea to change the way our business is built; it's an idea that says no thanks to the venture capitalists, the banks and their bureaucracy. We like ideas that do that."
So instead, they are making 500 chocolate bricks to raise the money.
"The brick will include a fine array of exclusive delights and offerings from our company and from our hearts. It is not just a brick."
Each brick will be numbered, and will include a small hammer and chisel hand forged by their local blacksmith.
"It will be a gesture of great craftsmanship and of great flavour and will represent a future where small ideas are funded by the people, not the banks."

So if anyone would like to help to transform an old cow shed in West Wales into the best chocolate factory in the land, nomnom would like to hear from you at
thecowshed@nomnomchocolate.co.uk

I think it sounds a brilliant idea!

2 comments:

Unknown said...

Are they part of brewdog?

Eigon said...

Not that I know of!